The Open Web Digest
Research, product news, and adtech thinking from the Collective Audience team.
Meet Thibault Menssion, Sales Manager at Collective Audience
Collective Audience is welcoming a new talent: Thibault Menssion, joining the team as Sales Manager. With a strong agency background, he brings a sharp understanding of advertiser challenges and a…
Read
Re-enchanting the Open Web through Conversational Formats
The Open Web is at a turning point. Audience fragmentation, increasing performance pressure, and ever more standardized advertising formats are making attention scarcer and harder to turn into value.…
Read
The Best AI SEO GEO Strategies to Implement in 2026
The search landscape of 2026 looks radically different from just three years ago. With AI-powered search engines now commanding over 40% of query volume, traditional SEO tactics have undergone a…
Read
New AudienceAds Feature: Reach the Twitch Audience
We’re excited to announce that Collective Audience now supports Twitch content embedding! What does that mean? You can now stream a Twitch channel directly inside our AudienceAds format, while…
Read
Collective Audience Introduces Twitch Content Embedding Across Its Platform
Collective Audience today announces the launch of a new feature enabling publishers and advertisers to embed Twitch content directly within the platform’s interactive formats. This enhancement…
Read
Collective Audience Welcomes Tony Bernardo as Sales Manager
We’re excited to announce that Tony Bernardo has joined Collective Audience as Sales Manager. With more than 15 years of experience in the media and digital ecosystem, Tony brings both strong…
Read
Are Chatbots Replacing Search Engines?
Are you asking, “Should I even be doing SEO if AI chatbots are taking over the open web”?
Read
Collective Audience’s CA Europe Strengthens Senior Leadership Team with Key Appointments
Paris, March 27, 2025
Read
Gramica accelerates Collective Audience’s expansion in Africa
Paris, February 25, 2025- Digital advertising in Africa reaches a new milestone! Thanks to a strategic partnership with Gramica , a leading ad network on the continent, Collective Audience is…
Read
Collective Audience Appoints Digital Marketing Executive, Sean McCormick, to Advisor Collective
New York, NY, February 24, 2025
Read
Collective Audience Begins Next Phase of Global Expansion with Launch of Collective Audience Europe
New Division Empowers European Advertisers and Publishers with Cutting-Edge Tools and Data Technology to Thrive in the New Open Web
Read
Collective Audience Appoints Digital Advertising Veteran Andrew Kraft to Board of Directors
Collective Audience, Inc. (OTC PINK:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has appointed Andrew Q. Kraft to its board of directors.
Read
BeOp Unveils New Brand Identity Following Acquisition by Collective Audience
January 2025 – Paris, France
Read
SaaS Marketing: 9 Powerful Lead Generation Strategies
SaaS or Software as a Service has become a promising and dominating business sector. Many companies are now utilizing SaaS platforms to efficiently manage different functions. In fact, it has been…
Read
Collective Audience to Report Record Pro Forma Revenue for Q3 2024; Provides 2025 Growth Outlook
Following Major Acquisitions and Subsequent Growth in Client Campaign Bookings in November, Company Reiterates Outlook for Record Full Year 2024 Pro Forma Revenue with Positive Adjusted EBITDA
Read
The FCC one-to-one consent rule and how it impacts lead generation marketing
Performance marketers, brands, and agencies be prepared. The Federal Communications Commission (FCC) has adopted a new “one-to-one consent” rule under the Telephone Consumer Protection Act (TCPA)…
Read
Adtech veteran Gerald Garcia joins Collective Audience as CFO
Please give a big Collective welcome to the newest member of our team. We are thrilled to have Gerry join us as we optimize our Collective Team and roadmap for 2025. He adds great depth and knowledge…
Read
Collective Audience Launches AI-Powered AudienceServices Group
We are big believers in technology-enabling services. Our AudienceCloud and AudienceServices Marketing As A Service work closely together to create bespoke solutions for our digital advertising and…
Read
Collective Audience to Present at ThinkEquity Investor Conference on October 30, 2024
We are looking forward to our first conference where we will present our vision to [re]imagine advertising on the open web, what we have built in 2024, and our 2025 roadmap to scale the leading…
Read
How attention advertising metrics differ from traditional ad metrics like impressions and clicks
Attention metrics differ from traditional advertising metrics like impressions and clicks in several key ways. Depth of Engagement Traditional Metrics
Read
Going beyond impressions and clicks to attention based advertising metrics.
Attention-based advertising metrics are a set of data points used to measure how engaged or focused an individual user is on an advertisement. These metrics go beyond traditional measures like…
Read
Collective Audience Teams with ID5 to Enhance Conversational Performance Advertising with Advanced Privacy-Centric User Targeting Technology
Collaboration Marks Significant Advancement in Privacy-Compliant Advertising for Brands and Publishers on the Open Web
Read
Meet Advisor Collective Member Robert Levin: A Leader in Operations and Strategic Investments
We are thrilled to announce our newest member of our Advisor Collective community, Rob Levin. Robert Levin’s diverse background in strategic investments, operations, and entrepreneurship has shaped…
Read
Collective Audience Completes Transformative Acquisition of BeOp, Award-Winning Innovator of Next-Gen Advertising Technology for the Open Web
BeOp adds a marquee global customer base, SaaS-based revenue streams, and a high-growth marketplace.
Read
BeOp and ArcSpan Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
BeOp, the leading conversational advertising solutions, is thrilled to announce a new strategic partnership with ArcSpan , a premier Data Management Platform (DMP). This collaboration marks a…
Read
Collective Audience Closes Acquisition of Marketing-as-a-Service Provider, DSL Digital with Multi-Million-Dollar Annual Profitable Revenues
Today is a big day for all of us at Collective, and for all the members of our Board of Directors, Advisor Collective, and Shareholder Collective who are a part of this first big little step in our…
Read
Symitri announces All-Star Lineup of digital tech executives and investors to Board of Directors
We are thrilled to announce our CEO Peter Bordes has joined the Board of Directors of Symitri, an incredibly important next generation platform for privacy, security and real-time data for…
Read
The difference between attribution and intent driven advertising on the open web
Attribution and intent are related but distinct concepts in marketing measurement. Attribution focuses on assigning credit for conversions or sales to specific marketing touchpoints along the…
Read
Symitri launches the world’s first integrated privacy firewall and real-time data cleanroom for the Open Web
A very big congratulations to our Advisor Collective member David Kohl and team on the acquisition of TRUSTX and the launch of Symitri. One of the most important next-generation integrated privacy…
Read
Meet Advisor Collective member Cary Tilds, Award-Winning digital strategy executive and advertising leader
We are so excited to have Cary join our growing Advisor Collective and have her years of leadership experience in digital advertising, both from the brand side at Ford Motors and the agency with WPP…
Read
Collective Audience and Insticator Launch Strategic Partnership, Integrating AudienceCloud™ with Insticator’s Reach to 350 Million Consumers Monthly
Platform integration to empower publishers and advertisers with AudienceDesk conversational ad units, audience data, and direct connections between supply & demand partners.
Read
Collective Audience CEO Peter Bordes Inducted into the NJ Advertising Hall of Fame
North Arlington, NJ – April 22, 2024 – Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media solutions, announced its CEO, Peter Bordes,…
Read
Collective Audience Appoints AdTech/MarTech Executive, Stacey Hawes, to Advisor Collective
New York, NY, April 19, 2024 – Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed Stacey Hawes to the Advisor Collective…
Read
Collective Audience to Acquire Marketing-as-a-Service Provider, DSL Digital, Enabling Launch of AI-Powered AudienceServices™
Acquisition to Add Global B2B and DTC Customer Base, International Services Team, and Proprietary AI-Powered AdTech Tool Sets
Read
Collective Audience powers Sports & News Talk media leader Genesis Communications
Genesis Selects Collective Audience’s New Audience-based Performance Advertising & Data Platform, AudienceDesk™ and the AudienceCloud Infrastructure, for its Digital Media Network
Read
Collective Audience and Reset Digital launch strategic AdTech joint venture and platform integration
Collaboration to Empower Marketers with Direct Connections Between Supply and Demand, Thereby Increasing Efficiency, Reach, Ad Spend ROI and Audience Data Assets
Read
10 Golden Rules for Successful Creatives
Make the right choice of format based on the objective (for traffic, prioritize short formats, etc.)
Read
BeOp unveils its revolutionary new feature: AI-powered auto-generated quizzes
BeOp, the leader in conversational advertising, is proud to announce the launch of its new feature, the Generative BeOp Content. This major advancement pushes the boundaries of creativity and…
Read
Navigating Data Privacy in the US
If you’ve been following data privacy in the United States, you’re more than aware that major changes are to come with the California Privacy Rights Act (CPRA) and Virginia Consumer Data Protection…
Read
3 Strategies for Digital Publishers to Succeed in 2022 and Beyond
Poool , Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
Read
Employing a first-party data strategy: The solution to a multitude of challenges
Paris, November 16th, 2021
Read
BeOp: one of the best AdTech solutions
According to the Underlines' study made on 72 French publishers: BeOp is considered as the best engagement tool on the market with a rating of 2,44/3!
Read
Permutive x BeOp : Mental Health Awareness Month Series • Episode 4
Scheduled to be released before the Memorial Day Weekend Holiday, Don speaks with a few of the Marines he deployed to Afghanistan with in 2018 to see what they’re up to in civilian life and how…
Read
Permutive x BeOp : Mental Health Awareness Month Series • Episode 3
Don Valdez , Vice President, Strategic Partnerships at BeOp • Anna Rosa Barangan , Senior Manager, Concert Operations at Vox Media, LLC. • Alfred (Jack) Lopez , Accounts & Community Manager at Matter…
Read
Permutive x BeOp : Mental Health Awareness Month Series • Episode 2
Don Valdez , Vice President, Strategic Partnerships at BeOp • Geoff Ibe , an ER Nurse at Banner Health • Sandy Chiem , Neonatal Nurse Case Management Lead Analyst at Cigna • Larry Fullard , a small…
Read
Permutive x BeOp : Mental Health Awareness Month Series • Episode 1
Don Valdez , Vice President, Strategic Partnerships at BeOp • Katia Iervasi , Finance Writer • Earl Pinkett IV , Partnerships Director at Dosh • Brandon Manni , Programmatic Operations Manager, The…
ReadData Strategy, A Series: Part 2
Data as seen and used by Publishers
ReadData Strategy, A Series: Part 1
Data: A Series for Today's Online Landscape!
ReadAre you a cookie expert?
We talk about it a lot, but the subject is sometimes a bit confusing. Cookies are everywhere on the web, and consent collection banners remind us of this every day . What is it? What is it used…
ReadSimplify your UI management with algebraic data types
This article is a translation for a talk given at the ParisJS meetup → The slides → The video (in French ) (56:44)
Read
BeOp and Havas Media support Hyundai Motor France in its ambition to adapt its digital communication strategy to the new usages of the French
The worlds 5th largest automaker chooses BeOp conversational advertising solution
Read
Pros and Cons of AI Chatbots: All You Must Know
Technological advancements are taking the business world by a storm. Business owners and marketers have been taking keen interest in artificial intelligence and its diverse applications. According to…
Read
How to Integrate Affordable AI into Your Business
Artificial Intelligence continues to be a huge driving force in providing value and time-saving opportunities to businesses around the world.
Read