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Collective Audience

Formats built to engage.

More attention. More engagement. More data. More performance.

Campaign: BMW M Series, FRLive
Brand Lift78%
Attention Score92%
Engagement Rate1.4%
Impressions
2.4M
Spend
€12,400
eCPA
€5.17

Trusted by 150+ brands

Audi
BMW
L'Oréal
Carrefour
Nestlé
Samsung
Coca-Cola
Orange
SFR
BNP Paribas
Renault
TotalEnergies
LVMH
Sanofi
BoursoBank
Fnac
Nasdaq
Publicis
WPP Media
Le Monde
Audi
BMW
L'Oréal
Carrefour
Nestlé
Samsung
Coca-Cola
Orange
SFR
BNP Paribas
Renault
TotalEnergies
LVMH
Sanofi
BoursoBank
Fnac
Nasdaq
Publicis
WPP Media
Le Monde

Why standard advertising is no longer enough.

Standard display advertising
CTR0.1%
Time on format2 seconds
Brand attribution14%
Data captureNone
AttentionLow
Collective Audience
Engagement rate>1%
Avg. time on format34 seconds
Brand lift×3
Audience dataZero & First Party
High attention×7
×0Brand lift
0sTime on format
>0%Engagement rate
×0Attention
Campaign activation

Activate your campaigns, on your objectives.

Whether you are after awareness, engagement, leads, or conversions, Collective Audience adapts to your buying model and your KPIs.

Managed Services

we design, run, and optimize your campaigns end to end.

Creative Connect

our formats, everywhere. Our conversational experiences plug straight into your existing media buys, whatever your delivery environment.

Buy on your objectives

vCPM, CPM, or CPC.

Built-in conversational forms

to capture leads directly inside the ad experience.

Continuous optimization

against your KPIs: attention, engagement, leads.

Managed service

As simple as a brief.

From the idea to the campaign wrap-up, our teams design, produce, run, and optimize your conversational formats. You approve, we operate.

  1. 1
    Brief & strategy

    Defining your objectives, KPIs, and audiences.

  2. 2
    Creating the experiences

    Our studio designs your conversational formats to order.

  3. 3
    Omnichannel activation

    Open web, CTV, video, mobile, programmatic, or your own media buys.

  4. 4
    Continuous optimization

    Daily KPI tracking: attention, engagement, brand lift, leads, and ROI.

  5. 5
    Reporting & insights

    Full performance and recommendations for your next campaigns.

What agency partners say

"The interactive formats from Collective Audience consistently outperform our standard display spend, both on attention and brand lift metrics."

Head of Programmatic
Publicis Media

"We appreciate the cookieless approach. In a post-cookie world, being able to target by context and first-party signals is a real competitive advantage."

Investment Director
WPP Media

"The reporting is transparent and the team is responsive. Brand lift studies confirmed: significantly higher recall than traditional display."

Media Manager
Starcom

Reach readers who actually engage

High-attention formats, cookieless targeting, and measurable brand outcomes across 1500+ premium publishers.