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Collective Audience
Collective Audience

The new open webstandard.

Collective Audience is reinventing advertising on the Open Web with conversational experiences that capture attention and turn every impression into an interaction.

1500+ publishers300+ brandsNY · Paris · Montpellier
Rolex
BMW
Hermès
Burberry
Amplify your brand's voice

What we do

We help advertisers and publishers build more engaging campaigns with conversational formats.

We don't just measure impressions: we surface the attention, engagement, and insights that make the difference.

Reach

A premium publisher network

Your brand appears in premium, brand-safe editorial environments.

  • Direct relationships with our publisher partners
  • Premium, 100% brand-safe environments
  • Global reach
Learn more
Le Monde
Les Échos
Forbes
HuffPost
Libération
L'Obs
1500+
premium publishers
1500+
Who we help
Le Monde
Le Monde
Les Échos
Les Échos
L'Obs
L'Obs
Le Figaro
Le Figaro
Libération
Libération
Audi
Audi
BMW
BMW
L'Oréal
L'Oréal
Louis Vuitton
Louis Vuitton
BNP Paribas
BNP Paribas
Le Monde
Le Monde
Les Échos
Les Échos
L'Obs
L'Obs
Le Figaro
Le Figaro
Libération
Libération
Audi
Audi
BMW
BMW
L'Oréal
L'Oréal
Louis Vuitton
Louis Vuitton
BNP Paribas
BNP Paribas
PublishersMore revenue. Deeper reader engagement.
  • More revenue with premium conversational formats at your fingertips
  • More engagement with experiences that extend the read
  • More activatable first-party data for your data stack (CRM, CDP, or DMP)
  • A creative studio to build, run, and measure your own experiences
AdvertisersMore attention. More engagement. More results. Turn your campaigns into genuine brand experiences with a conversational platform built to maximize their impact.
  • Premium conversational formats delivered across a leading publisher network
  • Experiences that capture attention and drive performance
  • Next-generation KPIs: attention, engagement, Brand Lift, time spent, and audience insights
  • Built-in creative studio, with no technical resources required
0%
Engagement and Attention Lift
0X
More Brand Recognition
0S
Average Time Spent per Format
+0%
Time Spent on Advertiser's Site

Why Collective Audience

Built for the Open Web

Collective Audience connects creative, audience intelligence, activation, and measurement into one continuous engine for growth.

Proven performance

#1

Ranked #1 in attention score

Our conversational experiences naturally extend the time spent with your campaigns and drive attention levels far above traditional formats.

More exposure time vs. IAB display formats*
+162%
Average attention time vs. IAB mobile*
+742%
Attention beyond 5 seconds vs. IAB desktop*

*Source: XPLN Attention Metrics

Engagement performance

Conversational formats generate active, measurable, qualified engagement, well beyond traditional ad formats.

>1%
Interaction rate
More engagement
100%
Measurable interactions

From engagement to conversion

Turn attention into concrete action with conversational journeys designed to drive more clicks, leads, and conversions.

Qualified clicks
Embedded forms
Lead generation
Measurable conversions

Interactive formats

BMW
Démo

Active Attention

Capturing high-intent buyers through premium interactive content ecosystems.

Rolex
Démo

Engagement & Visibility

Unifying your marketing intelligence to track true revenue performance.

BMW
Démo

Active Attention

Capturing high-intent buyers through premium interactive content ecosystems.

Rolex
Démo

Engagement & Visibility

Unifying your marketing intelligence to track true revenue performance.

BMW
Démo

Active Attention

Capturing high-intent buyers through premium interactive content ecosystems.

Rolex
Démo

Engagement & Visibility

Unifying your marketing intelligence to track true revenue performance.

Marketing & Registrations

Defining a unique brand narrative that cuts through market noise.

Hermès
Démo

Attention & Attribution

Re-engineering the post-purchase journey to maximise account retention.

Burberry
Démo

Marketing & Registrations

Defining a unique brand narrative that cuts through market noise.

Hermès
Démo

Attention & Attribution

Re-engineering the post-purchase journey to maximise account retention.

Burberry
Démo

Marketing & Registrations

Defining a unique brand narrative that cuts through market noise.

Hermès
Démo

Attention & Attribution

Re-engineering the post-purchase journey to maximise account retention.

Burberry
Démo

Latest news

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Are Chatbots Replacing Search Engines?

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Press Release

BeOp and ArcSpan Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

3 min readRead more
Press Release

Collective Audience CEO Peter Bordes Inducted into the NJ Advertising Hall of Fame

5 min readRead more
Press Release

Collective Audience’s CA Europe Strengthens Senior Leadership Team with Key Appointments

7 min readRead more
Press Release

Meet Advisor Collective Member Robert Levin: A Leader in Operations and Strategic Investments

5 min readRead more
See all posts from our blog

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